Mayra Salinas & The Benefits of Professional Coaching for Latinas

3 minutos de lectura

Hola! My name is Mayra Salinas and I’m a First-Generation Latina Educator & Professional Coach.

I’m a Texas native living in New York City, working in higher education and running my coaching business on the side. I’m a new columnist for Ruta5 and so excited to contribute my multi-passionate thoughts on all things professional coaching, entrepreneurship, education, personal growth and travel. Keep reading to learn more about the benefits of professional coaching for Latinas and how you can work with me!

As a New York University (NYU) Certified Executive Coach, I support ambitious entrepreneurs, change makers and creatives navigate change, normalize growth and write sh*t down, get sh*t done through one-on-one professional coaching and consulting. My specializations include helping women of color and entrepreneurs strategize career, business, and life goals.

My coaching style is casual, fun, informative and empathetic with a heavy sprinkle of accountability to encourage sustainable change. I’m a skilled coach and consultant who knows how to toggle between both modalities to create a tailored experience specific to my client’s needs. I’m passionate about working with Latinas and women of color because I want to be the representation that I wish to see in the world and the coaching industry.

How can professional coaching help Latinas reach their goals?

Latinas have made significant contributions to society in many areas, including business, sports, entertainment, and politics – specifically, Latinas are a growing force in entrepreneurship. According to a 2019 report by the Stanford Latino Entrepreneurship Initiative, Latina-owned businesses grew by 87% over the past decade, compared to 39% for women-owned businesses and 21% for all businesses. These businesses generate significant economic activity and employment opportunities. However, despite their many successes, Latinas face unique challenges in their personal and professional lives. This is where professional coaching can be particularly valuable for Latinas.

Professional coaching can help Latinas:

  • Clarify goals and priorities: A professional coach can help you gain clarity on what you want to achieve in your career and life, and help you prioritize your goals. By working with a coach, you can create a plan to achieve your goals, and get support and accountability along the way.
  • Overcome obstacles: Latinas, like other marginalized groups, often face unique obstacles and challenges in the workplace and in their personal lives. A coach can help you identify these obstacles, and develop strategies to overcome them. They can also provide guidance and support as you navigate difficult situations.
  • Build confidence: Latinas, like other marginalized groups, may struggle with imposter syndrome or feelings of inadequacy. A coach can help you build your self-confidence and develop a positive self-image, which can help you achieve your goals and succeed in your career and personal life.
  • Develop leadership skills: Latinas are underrepresented in leadership roles, but coaching can help you develop the skills and confidence to take on leadership positions. A coach can help you identify your strengths and areas for improvement, and develop strategies to become a more effective leader.
  • Create work-life balance: Latinas, like many women, often juggle multiple roles and responsibilities, including work, family, and community involvement. A coach can help you create a work-life balance that works for you, and help you prioritize self-care and self-compassion.

Overall, investing in professional and life coaching can be a powerful tool for Latinas who want to achieve their goals, overcome obstacles, and succeed in their careers and personal lives.

Personally, I have benefitted by working with my business coach, Ashley K. Stoyanov Ojeda, the author of Jefa in Training. In addition, I have the honor of working with brilliant Latina clients such as Gigi The First-Gen Mentor, Jessica Mora, Author of Spread Your Wings and FLI, Gina Paradis of In A New York Budget and more!

Coaching is an investment in yourself and shouldn’t be taken lightly. If you’re interested in working with a coach, I always recommend doing your research and scheduling consultations with various coaches to see if you’re both a good coaching fit for each other. To learn more about what coaching is and is not, you can review my Coaching Foundations Presentation that I review with each new client.

How can you work with me?

I’m currently looking for 2-3 new clients to work with this summer! If you’re interested in learning more, you can schedule a free consultation and see if we’re a good coaching fit. My coaching sessions for the summer will be sliding scale to increase access and affordability for Latinas looking to explore professional coaching. Visit my website to learn more or email me at

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Presencia Mujer Latina 2023
II Edición / Sept. 18-22

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